#Series 28
“Conflict Minerals-Remote issue? Not really.: How companies and consumers support “right” supply chain?”

VIDEO: Opening Talk (Part 1)

It starts with my welcome for participants and appreciation for HP Japan who provided the venue with spectacular view of Tokyo.(about 5 minutes) Participants included several HP employees as well as those first comers with some interest in Africa/social activities
Yoko Nagashima, of HP in charge of Social Environmental Activities gave some 15 min. presentation. She began with “conflict minerals” overview explaining what they are and how they are used in our daily life. She then explained where they come from and how mining and production of these minerals have violated human rights in certain areas. She explained the complex supply chain process of these minerals with many stakeholders involved.
As possible step to resolve the issue of conflict minerals, she listed several alternative solutions.
Main point of her presentation was how HP has addressed the issue at different phases of supply chain. They included the traceability scheme, conflict-free smelter program and due diligence process. She outlined possible actions and ideas for consumers to tackle this issue, namely raising awareness, information transfer etc.
Next was the presentation by Hiroko Samejima, founder and chief designer of andu amet. She shared with us her motivation of founding the company in Ethiopia, and the main concept of the company as being Happy. Three ingredients that make “Happy” concept possible are Material-Ethiopia’s best sheep skin in the world, Design incorporating African culture and Process. Her goal is to establish “win-win-win” operation for customers, producers and designers and to create the new standard of “luxury” in the world.

VIDEO: Presentation & Closing (Part 2)

The first minute shows the discussion in breakout group sessions. Then report back from the seven groups followed (for 25 minutes or so). Ideas developed by the groups to raise awareness of the public of these social issues included:

  • Label/sticker for identification (Intel Inside type-though need to be added to already existing label)
  • Make regulation (EU, US examples) so that supplier need to comply to sell in the region
  • Education focusing on children and a variety of programs so that their interest is maintained (stamps for reading/knowing more about Africa etc.)
  • Trade shows/major events such as Olympics for media coverage
  • Celebrities/well known people as advocates of the cause
  • Use of social media with interesting & appealing story that makes the issue ours
  • Exchange program with people from the region (students, children, those with experience)
  • Collaboration with established brands (luxury etc.)

After my quick wrap-up, reactions from the presenters were made and the session closed with thanks to participants and hosts.

VIDEO: Before session (Part 3)

Before the session #28, I interviewed a special guest, Hiroko Samejima of andu amet, both in Japanese and English. She talked about her company-designing bags and other fashion goods using sheep skin in Ethiopia, its history, and its business prospect. As they have considerable backlog of orders now, they take orders through online shop only.

VIDEO: After session (Part 4)

After the session, I interviewed one of the participants, Yukiko Tanaka, in Japanese and English. She has attended Davos experience in Tokyo sessions before, but this time, the topic is very relevant to her upcoming feasibility study project in Africa. She mentioned the importance and value of inviting friends to these sessions so that we can build the bigger network and ecosystem. She also shared her impression of #28, which was very favorable.

#Session 28 “Davos Experience in Tokyo” series
July 24, 2015
“Conflict Minerals-Remote issue? Not really.: How companies and consumers support “right” supply chain?”

How do you feel if you find out that products we use every day such as smart phone, personal computers, printers etc. might be connected to the serious issues such as human rights atrocities and the funding of armed conflict? Tantalum, tin, tungsten and gold which are found in small amounts in these products that we use daily are derived from minerals known as “conflict minerals. Unfortunately, some of these minerals could have been mined in terribly brutal conditions. Minerals originating from the Democratic Republic of Congo (DRC) have been a concern for more than a decade in the international community because some mines are controlled by armed militia engaged in a civil war, and because of human rights violations that are endemic at the mines. For overall explanation of conflict minerals, see


While many industries and products (autos/ planes/ appliances/ jewelry/ toys etc.) use metals derived from “conflict minerals,” HP has taken a leadership role in addressing this issue. HP has been developing the programs and tools that support other companies’ ability to source “conflict free” minerals. At the same time, HP has taken steps to identify and advance the use of DRC “conflict free” minerals in their supply chain. http://www8.hp.com/us/en/hp-information/global-citizenship/human-progress/conflictminerals.html
For session #28 of Davos Experience in Tokyo series, we will hear how Hewlett Packard sees the global agenda of “conflict minerals”, and their journey to be conflict free. Then we will brainstorm what we can do to address these issues. Some actions include: to inform others of the conflict minerals, to promote recycling of minerals so that the use of these minerals is reduced.
We will hold the session #28 at Hewlett Packard office near Kinshicho. Come and join us to find out more about the conflict minerals and what we can do about them.

「ダボスの経験を東京で」第28回 7月24日
「遠いようで本当は身近な問題、「紛争鉱物」を知っていますか? 解決のために私たちと企業ができること 」









Posted in ARCHIVES.


  1. Pingback: July 24..#28 of “Davos.. in Tokyo” at HP | Yoko Ishikura Official Website

  2. Pingback: Davos in Tokyo; Video summary is now available! | Kurenai Bennie Hanamoto's Blog

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>